L’Oréal Professionnel - Hair Color, Hair Care, Treatment & Styling

New

Absolut Repair Molecular

Repair up to 2 years of damage,*
replump hair's molecular layers.**

*Damage caused by daily brushing, use of straightening iron and one bleaching process.
**Instrumental test on the fiber macromolecular structure after application of Absolut Repair Molecular Shampoo, Rinse-off serum, and Leave-in mask.

Your Virtual Hair expert, now on Whatsapp.

Get your hair and scalp diagnosis now.

iNOA

Discover new cool reds with high visibility.

*Instrumental test vs without specific dyes.

Dia color

Demi permanent hair color with no ammonia.
Gives 3x shinier hair* & 6 weeks of gloss color.**

*Instrumental test.
**Instrumental & consumer tests.

Scalp Advanced

Professional reset for deregulated scalps.

Serioxyl Advanced

Promotes hair growth.
1000+ new hairs in 6 weeks.*

*Clinical study on 79 women during 12 weeks.*

Metal DX

Up to 97% less breakage.*

*Instrumental test: Metal DX pre-treatment + technical procedure + shampoo + mask + concentrated oil.

Find your salon-grade hair care routine backed by advanced research.

Absolut Repair Molecular

Repair up to 2 years of damage*, in one use.**

Scalp Advanced

Professional reset for deregulated scalps.

Metal DX

Stop hair breakage & color shift

Absolut Repair

For nourished, repaired and deeply conditioned hair

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Virtual Hair Expert.

Chat now on Whatsapp, to explore our offerings virtually

Hair Quiz.

Get your hair and scalp diagnosis now.

My Hair [iD].

The ultimate professional virtual try-on application.

Master your color experience.

Dia color.

Demi-permanent, no ammonia formula with 6 weeks of glossy hair.

iNOA.

The new luxurious in-salon color experience.

Majirel.

Permanent hair color for perfect grey coverage.

Mental health is the #1 challenge that hairdressers face

Head Up is a global program created by L'Oréal Professionnel Paris in partnership with the non-profit organization NAMI, to raise awareness of the mental health challenges facing hairstylists and provide them with free mental health resources.

Learn more

Professional hairtech that elevates you.

As a pioneer brand, L’Oréal Professionnel has stayed true to its founding mission: develop the professional hair industry.