L’Oréal Professionnel - Hair Color, Hair Care, Treatment & Styling

Get your hair and scalp diagnosis now.

Your Virtual Hair expert, now on Whatsapp.

New

Absolut Repair Molecular

Repair up to 2 years of damage,*
replump hair's molecular layers.**

*Damage caused by daily brushing, use of straightening iron and one bleaching process.
**Instrumental test on the fiber macromolecular structure after application of Absolut Repair Molecular Shampoo, Rinse-off serum, and Leave-in mask.

Dia color

Demi permanent hair color with no ammonia.
Gives 3x shinier hair* & 6 weeks of gloss color.**

*Instrumental test.
**Instrumental & consumer tests.

Find your salon-grade hair care routine backed by advanced research.

Absolut Repair Molecular

Repair up to 2 years of damage*, in one use.**

Scalp Advanced

Professional reset for deregulated scalps.

Metal DX

Stop hair breakage & color shift

Absolut Repair

For nourished, repaired and deeply conditioned hair

Powered by tech

Virtual Hair Expert.

Chat now on Whatsapp, to explore our offerings virtually

Hair Quiz.

Get your hair and scalp diagnosis now.

My Hair [iD].

The ultimate professional virtual try-on application.

Master your color experience.

Dia color.

Demi-permanent, no ammonia formula with 6 weeks of glossy hair.

iNOA.

The new luxurious in-salon color experience.

Majirel.

Permanent hair color for perfect grey coverage.

Get your hair and scalp diagnosis now.

Discover your personalized, professional recommendation in four steps.

Start quiz

Mental health is the #1 challenge that hairdressers face

Head Up is a global program created by L'Oréal Professionnel Paris in partnership with the non-profit organization NAMI, to raise awareness of the mental health challenges facing hairstylists and provide them with free mental health resources.

Learn more

Professional hairtech that elevates you.

As a pioneer brand, L’Oréal Professionnel has stayed true to its founding mission: develop the professional hair industry.