iNOA.
Iconic Browns.
Experience the perfect hues of brown with iNOA’s ammonia-free formula, powered by oil.
New
Absolut Repair Molecular
Repair up to 2 years of damage,*
replump hair's molecular layers.**
*Damage caused by daily brushing, use of straightening iron and one bleaching process.
**Instrumental test on the fiber macromolecular structure after application of Absolut Repair Molecular Shampoo, Rinse-off serum, and Leave-in mask.
Find your salon-grade hair care routine backed by advanced research.
Powered by tech
Master your color experience.
Get your hair and scalp diagnosis now.
Discover your personalized, professional recommendation in four steps.

Mental health is the #1 challenge that hairdressers face
Head Up is a global program created by L'Oréal Professionnel Paris in partnership with the non-profit organization NAMI, to raise awareness of the mental health challenges facing hairstylists and provide them with free mental health resources.

Welcome to our world.

From rue d’Alger Paris, to conquering Europe.
L’Oréal Professionnel Paris, at the origins of L'Oréal Group.

We ACT on transparency
We are committed to not only improving the environmental and social footprint of our products but to also sharing this information with our community so they can make informed choices.
Professional hairtech that elevates you.
As a pioneer brand, L’Oréal Professionnel has stayed true to its founding mission: develop the professional hair industry.