iNOA.

Iconic Browns.

Experience the perfect hues of brown with iNOA’s ammonia-free formula, powered by oil.

Get your hair and scalp diagnosis now.

Your Virtual Hair expert, now on Whatsapp.

New

Absolut Repair Molecular

Repair up to 2 years of damage,*
replump hair's molecular layers.**

*Damage caused by daily brushing, use of straightening iron and one bleaching process.
**Instrumental test on the fiber macromolecular structure after application of Absolut Repair Molecular Shampoo, Rinse-off serum, and Leave-in mask.

Find your salon-grade hair care routine backed by advanced research.​

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Master your color experience.

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Transparency

We ACT on transparency

We are committed to not only improving the environmental and social footprint of our products but to also sharing this information with our community so they can make informed choices.

Professional hairtech that elevates you.

As a pioneer brand, L’Oréal Professionnel has stayed true to its founding mission: develop the professional hair industry.