Color protection

  • Keep your hair color intact and fiber strong with the L'Oréal Professionnel color protection range. Maintenance and protection become an integral part of your hair protocol after you’ve colored your hair. Color protection shampoos, like the L'Oréal Professionnel Vitamino, preserve the longevity of your hair shade through every wash. Colored hair tends to have increased porosity, making it prone to moisture absorption. Repeated hair washes, as a result, lead to color loss while drying out your fiber. Using an advanced formula, the L'Oréal Professionnel Vitamino range ensures long lasting color protection while smoothing the fiber to keep your radiant color results intact. Include the Vitamino range in your regular hair routine to get up to 8 weeks of color protection* & 5X more shine. Integrate the L'Oréal Professionnel Vitamino color protection shampoo and mask in your regimen to protect the integrity of your hair from root to tip.

    *Instrumental test: Shampoo + mask vs. non-conditioning shampoo.

    FAQs:

    • 1. What is the meaning of color protection?

      Color protection can be summarised as all the measures and products you use to maintain the shade and vibrancy of your permanent hair color. Color protection shampoos, conditioners, and masks are often a part of a color protection treatment. Look for products with color-locking ingredients, such as the L'Oréal Professionnel color protection shampoos among other products. UV protectant products, heat protectant measures, and leave-in treatments can be other aspects of your color protection routine to prevent fading, dullness, and damage to your colored hair.

    • 2. How can I protect my hair color?

      Colored hair can be primarily protected by using color protection shampoos, conditioners, and other products that are designed to preserve the integrity and sheen of your hair color. Include the color protection products into your regimen and opt for a range with professional formula, like the one offered by L'Oréal Professionnel Vitamino Color protection shampoos and conditioners. Follow other color-care measures to keep the vibrance intact. Avoid washing hair with excessively hot water and limit heat styling. Practise deep conditioning and consult with your stylist for professional treatments that enhance color longevity and vibrancy.

    • 3. What is a color protection shampoo?

      A color protection shampoo is used to deliver a gentle cleanse while preserving the vibrance and integrity of your permanent hair color. Color protection shampoos are formulated with ingredients that prevent fading of your colored hair. Look for professional formulas, such as the L'Oréal Professionnel Vitamino Color protection shampoos, that also minimise damage like dryness, frizz, and brittle hair while maintaining the longevity of your colored hair, keeping it vibrant, and healthy between in-salon visits.

    • 4. How does a color protection mask work?

      A professional color protection mask hydrates and deeply nourishes color-treated hair, preventing dryness and brittleness, which can cause color to fade. Hair masks, such as the Vitamino Color protection mask, that aid color protection often boast a creamy texture that transforms into a generous foam to maintain the strength of your hair fiber, from roots to tips. Smoothing your hair, the advanced color protection formula, with Resveratrol and Panthenol, helps protect hair color and adds optimal supreme color lock-in*

      *Instrumental test: Shampoo + mask vs. non-conditioning shampoo.

    • 5. Which shampoo is best for color-treated hair?

      It is important to specifically use color protection shampoos while caring for color-treated hair. The L'Oréal Professionnel Vitamino Color protection shampoo offers an advanced formula with Resveratrol and Panthenol to protect hair color and optimal supreme color lock-in*. The shampoo helps to gently cleanse your hair while protecting the color, integrity, and vibrance of your lengths. Pair the color protection shampoos with L'Oréal Professionnel Vitamino Color protection mask to get optimal results.

      *Instrumental test: Shampoo + mask vs. non-conditioning shampoo.*Instrumental test: Shampoo + mask vs. non-conditioning shampoo.