Tailor-made color.
Large color palette and multiple color possibilities thanks to My Hair [iD], the new hair color diagnosis by L’Oréal Professionnel. An undeniable color performance, thanks to its ODS technology :
- High shine color.
- Up to +48% shinier result.*
- Experience optimal scalp comfort.^
- Up to 100% grey coverage.
*vs. Before coloration.
^Consumer study on 28 women.
iNOA shades of red.
Discover cool burgundy reds with high visibility dyes.
For intense visibility on dark hair.
Mix of warm & cool tones, boosted with carmilane & DM5 chromatic technologies & iNOA’s powerful ODS engine for superior long lasting color result.
Before & After
Get an ultimate hair color transformation with iNOA shades of red.
New shades: 4.26 and 5.26.
L’Oréal Professionnel lines up to the growing craze for this new generation of reds. Red has become a true social media phenomenon the color of the year.
No ammonia formula.
iNOA's formula with no ammonia and 60% oil inside provides a unique color experience for you and your clients:
- No odour.
- Optimal scalp comfort.
- Visibly improved hair quality.
Powered by oil.
We kept the core of iNOA formula, powered by oil with 60% oil-inside. Unique ODS technology for optimal Scalp comfort & Sublime shine.
Mixing ratio 1:1
Development time: 35min.
Better application.
Easier to rinse, emulsify and apply.*
More manageable formula.
Faster & easier to apply.*
Easier to rinse.*
*vs previous iNOA.
The in-salon augmented color diagnosis.
Professionnal Color diagnosis, unique inspirations and virtual try-on combined in an all-in-one experience.
Multiple hair color possibilities personalized with tech available at your fingertips.
*vs previous iNOA.