New
Keratin Alpha Sleek
Transform hair for 2 weeks of smooth, frizz control*.
Proven on Indian hair.
*Instrumental test with Shampoo + Transformer + Mask + Serum
Absolut Repair Molecular
Repair up to 2 years of damage,*
replump hair's molecular layers.**
*Instrumental test on the fiber macromolecular structure after application of mask.
**With Hydration at macro-molecular level, instrumental test.
New Majirel hair color
Enjoy 2X less ammonia odor*,
& up to 100% grey coverage** for rich color
*Instrumental test (except for boosters)
** Instrumental test (except for high lift and boosters)
Serioxyl hair growth serum
Clinically proven, visibly increases hair. 1000+ hair in 6 weeks*.
*Clinical study on 79 subjects for 12 weeks. Results may vary.
Real repair starts with a hair mask.
Own your color story with salon perfection.
8 min read 
Welcome to our world.
From rue d’Alger Paris, to conquering Europe.
L’Oréal Professionnel Paris, at the origins of L'Oréal Group.
Reinventing pro hairtech for a new era.
Where innovation meets expert hair performance by L’Oréal Professionnel