New
Absolut Repair Molecular
Repair up to 2 years of damage,*
replump hair's molecular layers.**
*Damage caused by daily brushing, use of straightening iron and one bleaching process.
**Instrumental test on the fiber macromolecular structure after application of Absolut Repair Molecular Shampoo, Rinse-off serum, and Leave-in mask.
Reinvent Your Hair
Ready for a fresh chapter? Step into the world of iconic hair transformations with L'Oréal Professionnel where bold color meets expert care.
Whether you're craving a subtle shift or a head-turning change, this is your invitation to discover hair that feels luxurious, looks stunning, and turns every moment into a statement.
New
New Majirel Hair Color
Enjoy 2X less ammonia odor*,
& up to 100% grey coverage** for rich color
*Instrumental test (except for boosters)
** Instrumental test (except for high lift and boosters)
Real Repair starts with a hair mask.
Personalized Haircare, Powered by Innovation.
Own your color story with salon perfection.
8 min read 
Welcome to our world.
From rue d’Alger Paris, to conquering Europe.
L’Oréal Professionnel Paris, at the origins of L'Oréal Group.
Reinventing pro hairtech for a new era.
Where innovation meets expert hair performance by L’Oréal Professionnel