Serie Expert [Metal DX] Anti-porosity filler pre-shampoo for breakage protection.

Prevent hair breakage & colour shift

Description

Wash after wash, the metals in water penetrate your hair fiber and lead to hair breakage. Porous hair tends to be at a higher risk of hair breakage.

The L’Oréal Professionnel Metal DX pre-shampoo is concentrated with 2% Glicofiller, an active that coats the fiber & refills 1 million hair micro-breaks, in 1 use1 and prevents excess absorption of water with metal. Reducing up to 96% hair breakage2 and providing up to 72h nourishment, smoothness & softness3.

With proven efficacy on all hair types and textures, the pre-shampoo treatment delivers instant & efficient fiber detangling on all hair types. Designed with anti-porosity4 technology, the Metal DX pre-shampoo treatment protects your hair at its most vulnerable state in water, preventing hair breakage and other damage.

1Instrumental visual assessment on sensitized hair
2High repetition, instrumental brushing test vs. classical shampoo on bleached hair
3Instrumental test on Metal DX Pre-shampoo
4Instrumental test after 10 uses of Metal DX pre-shampoo treatment + shampoo + mask + oil

Hair Type, How To Use, Results & Benefits

Hair Type:

All hair types & textures. Color-treated, damaged, bleached, & natural hair.

How To Use:

Step 1: Separate wet hair into 2 sections. Apply 2 to 4 pumps of the pre-shampoo per section, depending on the lengths.

Step 2: Work the product through lengths and ends for 1 to 2 minutes until a light lather appears.

Step 3: Detangle. Do not rinse. In a layering technique, apply Metal DX shampoo directly over the top, then rinse and follow the Metal DX routine.

Results & Benefits:

  • The pre-shampoo treatment refills 1 million hair micro-breaks in 1 use.1

  • The pre-shampoo delivers fiber that is less porous & with 96% less hair breakage2.

  • Delivering intensely hydrated hair, the pre-shampoo treatment offers 72 hours of nourishment, smoothness and softness.3 As a smoothing treatment, the pre-shampoo leaves you with instantly plumped hair that is full-bodied & feels healthier.

  • The Metal DX pre-shampoo treatment delivers instant & efficient detangling on all hair types.

  • With a lightweight, concentrated gel texture, the pre-shampoo utilizes a professional formula that instantly & deeply penetrates the hair fiber, no pausing time needed.

  • The vegan, sulfate-free solution for hair breakage is formulated with an addictive fragrance of a memorable citrus top associated with distinctive musky woods.

  • The pre-shampoo treatment prepares your hair for cleansing & eases shampoo usage, preventing hair breakage.

  • The Metal DX pre-shampoo delivers healthier hair day after day, with visibly improved hair quality after continued use.

    After 3 weeks:
    82% agree hair looks & feels healthier.4
    84% agree hair looks & feels softer & smoother.4
    78% agree hair looks & feels stronger, and more resistant.4

1Instrumental visual assessment on sensitised hair
2High repetition, instrumental brushing test vs. classical shampoo on bleached hair
3Instrumental test on Metal DX Pre-shampoo
4Instrumental test on Metal DX pre-shampoo treatment + shampoo + mask.

Scientific discovery

Wash after wash, metal particles, present in water such as copper, can penetrate your hair fibers. This creates a risk of breakage and color shift.

But did you know that porous hair has an even higher risk of breakage as it absorbs more water with metal?

Through daily aggressions, micro-breaks multiply on the hair surface & cavities occur in the cortex. Discover Metal DX pre-shampoo treatment, which includes Anti-porosity1 technology to treat hair when it is most vulnerable to water: before the shampoo. Concentrated with 2% Glicofiller, an active that has a dual effect on both surface & cortex, to prevent excess absorption of water with metal and control hair breakage.

1Instrumental test after 10 uses of Metal DX pre-shampoo treatment + shampoo + mask oil.

Innovative Technology

The Metal DX pre-shampoo treatment is formulated with an Anti-porosity1 technology to treat the hair when it is most vulnerable to water - before the shampoo. Alongside, the pre-shampoo is also concentrated with 2% Glicofiller that works both on the surface & cortex, to prevent excess absorption of water with metal.

On the surface: The pre-shampoo coats the fiber & refills 1 million hair micro-breaks, in 1 use.2

Inside the fiber: The pre-shampoo treatment penetrates the hair & fills down to the cortex.

This new pre-shampoo treatment is part of the Metal DX range, a full anti-metal protocol to stop hair breakage & color shift.

1Instrumental test after 10 uses of Metal DX pre-shampoo treatment + shampoo + mask oil.
2Instrumental visual assessment on sensitized hair

Ingredients

For more information, please refer to our group website: Inside our products.

This ingredient list is subject to change and depends on country location selling. Consumers should refer to the product packaging for the most relevant ingredients list. In case of a problem, please contact the consumer care centre.

Metal in water starts penetrating your hair fiber with every wash, making it one of the major causes of hair breakage. Porous hair is at a higher risk, as it tends to absorb more metals.

Daily aggressions, such as chemical processing, heat styling, or UV tend to multiply the micro-breaks on the hair surface. This leads to cavities in the cortex, causing hair to turn porous & absorb excess water with metal. The Metal DX pre-shampoo treatment reduces porosity when hair is the most vulnerable to water: before the shampoo.

FAQs:

  • What does Metal DX pre-shampoo do?

    The L’Oréal Professionnel Metal DX pre-shampoo refills 1 million hair micro-breaks, in 1 use. The pre-shampoo treatment helps prevent hair breakage while delivering the benefits of a hydrating treatment. The pre-shampoo protects your hair at its most vulnerable - before the shampoo - and reduces hair porosity & reduces 96% hair breakage2. Acting as a smoothing treatment too, the pre-shampoo leaves you with instantly plumped hair that is full-bodied & feels healthier.

    1Instrumental visual assessment on sensitised hair
    2High repetition, instrumental brushing test vs. classical shampoo on bleached hair

  • When to use the L’Oréal Professionnel Metal DX pre-shampoo treatment?

    The L’Oréal Professionnel Metal DX pre-shampoo is formulated to be used before the Metal DX shampoo in a layering technique. Work the product on the lengths and ends of wet hair for 1 to 2 minutes, until a light lather appears. Without rinsing it off, layer it with the Metal DX shampoo. The pre-shampoo treatment can be used as a part of your regular hair regimen to prevent hair breakage.

  • Is Metal DX pre-shampoo good for hair?

    Yes. The L’Oréal Professionnel Metal DX pre-shampoo treatment is good for all hair types and textures, be it colored hair, chemically-treated hair, or natural hair. The pre-shampoo treatment refills 1 million hair micro-breaks, in 1 use1 and reduces hair porosity with 96% less hair breakage.2 Achieve healthier hair with every wash and use the pre-shampoo treatment for instant & efficient fiber detangling on all hair types.

    1Instrumental visual assessment on sensitised hair
    2High repetition, instrumental brushing test vs. classical shampoo on bleached hair

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[Metal DX] Metal DX metal neutralizer pre-treatment

Metal inside the fiber creates both a risk of breakage and negatively impacts color results during color, balayage and lightening services. Metal DX metal neutralizer pre-treatment neutralizes metal inside the fiber and protects it before color, balayage or lightening services. Because the formula penetrates inside the fiber, the color result is homogoneous, lasts longer and hair is intensely shiny. UNIQUE EXPERIENCE: Liquid texture spray. No rinse. No impact on service protocol. COMPATIBLE WITH ALL COLOR AND LIGHTENING BRANDS.
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[Metal DX] Sulfate-free Metal DX shampoo​

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